Wode by Boudicca
(July 7th, 2008)
Zowie Broach and Brian Kirkby of Boudicca have announced a September launch of their very first fragrance, Wode.
Boudicca named their iconoclastic fragrance after the ancient woad plant, whose blue dyes were used by tribes for ritualistic marking by the Brittani tribes. Fittingly, Wode’s ingenuity and novelty lies in its unusual mode of application, and as you may suspect, its color! Designed to mimic graffiti, the spicy Wode scent is sprayed from a can, tinting the wearer with a disturbingly inky blue paint. The splatter and shock factor, of course, is temporary. Wode’s visual aspect fades, so those of you envisioning blue stains on your clothing, fear not! You can watch a demonstration of this arty application process here, on Boudicca’s platform13 site. Judging from this provocative clip, Wode’s accompanying campaign looks to be as conceptually ambitious as the product itself.
Wode will enjoy a surreptitious launch in September (with the couture crowd to be given a preview), but reportedly you will not be able to buy it through the typical vendors!
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